One of the biggest myths in the creator economy is this:
“You need followers to get brand deals.”
In 2025, that is completely false.
Brands are no longer hiring creators for reach — they are hiring creators for content. This is why UGC creators with zero audience are getting consistent paid work, while influencers struggle to convert views into revenue.
Here’s how UGC creators are landing brand deals without followers, and how you can do the same.
What Brands Actually Look For in UGC Creators
Brands care about only one thing:
👉 Does this content convert?
They look for:
- Clear communication
- Natural expressions
- Trust-building delivery
- Phone-shot authenticity
- Ad-ready video structure
Follower count doesn’t matter when the content is used in paid ads.
Why Brands Prefer UGC Creators Over Influencers
Influencers bring reach.
UGC creators bring performance.
UGC videos:
- Look native in feeds
- Feel like real recommendations
- Work better in ads
- Can be scaled easily
That’s why brands now invest more in UGC than influencer posts.
How to Start as a UGC Creator (Step-by-Step)
1. Create Sample Videos (Without Any Brand)
You don’t need permission to practice.
Create:
- Fake product demos
- POV routines
- Testimonial-style videos
- Problem–solution clips
Brands care about how you speak, not who you speak for.
2. Learn Basic UGC Formats
Focus on:
- Hooks in first 2 seconds
- Clear storytelling
- Short, vertical videos
- Simple captions
You don’t need cinematic editing.
3. Build a Simple Portfolio
A Google Drive or Notion page is enough.
Include:
- 5–8 short videos
- Different formats
- Clear thumbnails
- Your contact info
How Brands Find UGC Creators
Brands usually:
- Search on Instagram
- Work with UGC agencies
- Use creator networks
Many brands partner with UGC-focused agencies like Creator Navigator, which help them source creators, write scripts, and produce ad-ready UGC at scale.
This creates opportunities for creators who can deliver consistent, high-quality content — even without followers.
Final Thoughts
In 2025, the creator economy rewards skill over popularity.
If you can:
- Speak naturally on camera
- Tell a simple story
- Create trustworthy UGC
You can get brand deals — with or without followers.
UGC isn’t about influence anymore.
It’s about authentic content that performs.
