In 2025, brands no longer think in terms of “one campaign” or “one viral post.” Instead, smart brands are building UGC content libraries — a large collection of reusable, authentic videos created by real people…
For a long time, brands believed one big influencer could do the job. One creator. One post. One spike in attention. But in 2025, this strategy is quietly being replaced by something far more effective:…
For years, brands believed influencer posts were the ultimate shortcut to reach and sales. Big faces, big followers, big hype. But in 2025, brands are quietly shifting budgets toward something far more effective: 👉 UGC…
For years, influencer marketing was the fastest way for brands to grow on social media. Big followers meant big deals. But in 2025, the game has changed. Today, UGC creators are getting more consistent brand…
Influencer marketing once dominated social media. Big creators, big reach, big budgets. But in 2025, something has clearly changed. Brands are quietly shifting budgets away from traditional influencer campaigns and investing more into UGC (User-Generated…
